Name and contact of the person responsible according to Article 4 para. 7 DSGVO
Managing directors: Bernd Krebs, Karlheinz Nüßlein, Christoph Hauck
Phone: +49 9172 6956-0
Fax: +49 9172 6956-560
You can read our public procedure register according to § 4e BDSG here.
Lawfulness of processing
The processing of personal data is only lawful if there is a legal basis for processing. Article 6(1)(a-f) of the General Data Protection Regulation (GDPR) specifically states the following as potential legal grounds for processing:
Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject, which require protection of personal data, in particular where the data subject is a child.
Information about the collection of personal data
We provide information below about the collection of personal data when using this website. Personal data includes, for example: name, address, email addresses, and user behaviour.
When you contact us by email or via a contact/registration form, we will store the data you have provided in order to respond to your queries. We will erase the data collected on these forms after storage of the data is no longer necessary, or we will restrict processing if statutory retention periods apply.
Collection of personal data when visiting our website
If you use the website for information purposes only, i.e. if you do not register on our website, we only collect the personal data that your browser transfers to our server. If you wish to view our website, we collect the following data, which we require for technical purposes to display our website, to guarantee the stability and security of our website and to improve the content.
For further details, please see: https://support.google.com/analytics/answer/6004245?hl=en
Information on data security and transfer to third parties
The security of our website is one of our top priorities, which is why essential data transmissions on the toolcraft website are encrypted. In order to guarantee that the information you send to us online is kept confidential, we make every effort to update our encryption technology on a continuous basis so that it is in line with the latest technical developments.
To ensure that we can fully provide all of our services, we may in certain circumstances transfer your data to third parties appointed by us to provide support with our order processing activities. When transferring personal data to these third parties, we will only transfer the information needed in order for the services to be provided. The data will be transferred in accordance with the necessary data security standards. toolcraft will only transfer your personal data to third parties who confirm that they protect and process data in accordance with the applicable legislation.
We may also be required to disclose your data and related information if we are issued with a court or official order to do so. We also reserve the right to use your data to assert or defend ourselves against legal claims.
In addition to the above data, cookies are stored on your computer when you use our website. Cookies are small text files that are stored on your hard disk for the browser you are using and that provide the website that creates the cookie with certain information. Cookies cannot run programs or infect your computer with viruses. They are used to make our website generally more user-friendly and effective.
You can configure your browser settings to suit your preferences, e.g. to reject third-party cookies or all cookies. Third-party cookies are cookies created by a third party and are not created by the website you are actually visiting. Please note that you may not be able to use all the features of this website if you disable cookies.
The provider uses Cookiebot as its cookie banner. Cookiebot is a product provided by Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark, hereinafter referred to as "Cybot".
• The user's IP number in an anonymous form;
• The date and time of consent;
• The user agent of the end user’s browser;
• The provider's URL;
• An anonymous, random and encrypted key;
• The cookies consented to by the user (cookie status), serving as proof of consent.
The encrypted key and cookie status are saved to the user's end device through a cookie so that the cookie status can be recalled on future visits to the site. This cookie is automatically deleted after 12 months.
The legal basis for this is Article 6 Paragraph 1(f) GDPR. It is in the provider's legitimate interest to provide a user-friendly website and to meet the legal requirements laid down in the GDPR.
Users can prevent or end the installation of the cookie and its storage, and thereby withdraw their consent to cookies at any time, by adjusting their browser settings. More information on this can be found above under "Cookies".
Cybot provides further information at the following link:
Google Tag Manager
If deactivation is performed at the domain or cookie level, this will remain in effect for all tracking tags, provided that they are implemented using Google Tag Manager.
For more information, please see the Google Tag Manager Use Policy.
This website uses Google Analytics with the "_anonymizeIp()" extension. This means that IP addresses are truncated before they are processed, so that they cannot be used to identify individuals. If the data collected about you is personally identifiable, it will be excluded immediately and the personal data will then be deleted as soon as possible.
We use Google Analytics to analyse and regularly improve use of our website. We can use the statistics from Google Analytics to improve our website and make it more interesting for you when you visit. For exceptional cases where personal data is transferred to the USA, Google has accepted the EU-US Privacy Shield (www.privacyshield.gov/EU-US-Framework). The legal basis for the use of Google Analytics is Article 6(1)(f) GDPR.
Details of the third-party provider: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.
Use of Google AdWords conversion tracking
Our website uses the online advertising program Google AdWords and the related conversion tracking tool. Google conversion tracking is an analysis service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). When you click on an advert displayed by Google, a conversion tracking cookie is stored on your computer. These cookies are only valid for a limited period of time, do not contain any personal data and can therefore not be used for personal identification purposes. If you visit certain pages on our website before the cookie has expired, Google and we will be able to detect that you have clicked on the advert and have been forwarded to this page. Every Google AdWords customer receives a different cookie. This means that it is impossible for cookies to be tracked across the websites of AdWords customers.
The information obtained with the help of the conversion cookie is used to create conversion statistics. These statistics inform us of the total number of users who have clicked on one of our adverts and who have been forwarded to a page with a conversion tracking tag. We do not, however, receive any information that can be used to personally identify users. The data is processed on the basis of Article 6 (1) (f) of the General Data Protection Regulation (GDPR) due to our legitimate interest in targeted advertising and in analysing the impact and efficiency of this advertising.
You have the right to object, on grounds relating to your particular situation, at any time to the processing of your personal data, if this processing is performed on the basis of Article 6 (1) (f) GDPR.
Moreover, you can prevent cookies from being stored by selecting the appropriate technical settings in your browser software. Please note, however, that in such cases you may not be able to make full use of all the features available on this website. If you choose this option, you will not be included in the conversion tracking statistics.
Google AdWords Call Tracking
If you access our website via a Google AdWords ad (also applies to the mobile website) and then dial the displayed phone number or directly dial the phone number in the ad via the browser on your device, Google stores your phone number or parts of your phone number for the purpose of call tracking. The following information is collected when you make the call: time, date, duration of call, destination number and phone number of the caller (or parts thereof). Under no circumstances is the content of the call stored. The stored data is provided to the recipient of the call. By using the service, you consent to the processing of your data as described. If you do not want to participate in tracking, you can opt out by easily disabling the Google Conversion Tracking cookie in your browser settings. You will then not be included in the Conversion Tracking statistics.
Conversion Tracking cookies are stored on the basis of Article 6(1)(f) GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising.
Our website uses buttons with links to social media platforms: Facebook, LinkedIn, Xing and YouTube. The buttons contact the servers of Facebook, LinkedIn, Xing and YouTube. When you click a button, you will be taken to our profiles on these platforms. You can log in/register on each platform, but you are not required to do so. Personal data cannot be transferred to us when you are redirected or when you view our profiles.
We also use embedded YouTube videos at various points on our website. By clicking on these plug-ins, you consent to communication with YouTube and a connection is established. As data is transferred directly, we have no knowledge of the transferred data. YouTube is informed that you have accessed the specific page.
We have no control over the collected data and data processing operations and we do not know the full extent of data collection, the purposes of processing or the retention periods. We also have no information about erasure (deletion) of the collected data by the plug-in provider.
The plug-in provider stores the data collected about you as user profiles and uses these profiles for the purposes of advertising, market research and/or to personalise the design of its website. Data is processed (including for users who are not logged in) to display personalised advertising and to inform other users of the social network about your activity on our website. You have a right to object to the creation of these user profiles. To object, you must contact the relevant plug-in provider.
The data is disclosed whether or not you have an account with the plug-in provider and are logged in to the platform. If you are logged in to the plug-in provider's platform, your data collected on our website is directly associated with your existing account with the plug-in provider. We recommend regularly logging out after you have used a social network, in particular before clicking on the plug-in, so that your activity cannot be associated with your profile.
Youtube from Google Inc., 1600 Amphitheater Parkway, Mountainview, California 94043, USA; https://policies.google.com/technologies/partner-sites. Google has accepted the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
Our newsletter informs you about the latest developments at toolcraft. By subscribing, you agree to the collection and storage of your IP address and the data you entered when registering so that you can be sent the newsletter. To enable us to provide you with relevant information, we also collect and process any information you choose to share with us on your main topics of interest.
As soon as you have registered for the newsletter, we will send you an email with a link so that you can confirm your subscription. You can at any time withdraw your consent to receive the newsletter with effect for the future. Your personal data will not be disclosed to third parties.
By subscribing to our newsletter, you declare that you consent to receive it and that you agree to the process described above.
Double opt-in and record-keeping
We use a double opt-in process to confirm subscriptions to our newsletter. This means that after registering you will receive an email asking you to confirm your subscription. This confirmation is required because it prevents anyone from using somebody else’s email address to sign up for the newsletter.
We keep records of the subscriptions to our newsletter so that we can provide evidence that the registration process meets the legal requirements. These records include the time and date of registration and confirmation and your IP address.
Use of the email distribution service MailChimp
We send our newsletter using MailChimp, a newsletter distribution platform operated by the US-based provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA.
The email addresses of our newsletter recipients as well as other data belonging to them as described in this notice are stored on MailChimp’s servers in the USA. MailChimp uses this information to send and analyse newsletters on our behalf. MailChimp claims that it may also use this data to optimise or improve its own services, e.g. to optimise the technology it uses to send and display the newsletter, or for commercial purposes by identifying which countries the recipients are from. MailChimp will not, however, use the data provided by our newsletter recipients to contact them itself and will not pass their data on to third parties.
To subscribe to the newsletter, you need to provide us with the following information: your email address, gender, first name and surname, language and main topics in which you are interested. This information is needed to personalise the newsletter and to tailor its contents to the interests of our readers.
Collection and analysis of statistics
The newsletters include a web beacon. This is a pixel-sized file that is retrieved from the MailChimp server when the newsletter is opened. This retrieval initially collects technical information, such as information about the browser and your system as well as your IP address and the date and time of retrieval. This information is used to improve the technical performance of the services on the basis of the technical data or the audience and their reading habits. The latter is determined by looking at the locations of the readers when they retrieved the file (which can be identified from the IP address) or the access times.
The statistical data collected also includes whether or not the newsletters are opened, when they are opened and which links are clicked. Although, for technical reasons, this information can be linked to individual newsletter recipients, neither we nor MailChimp wish to use it to observe individual users. Instead, we wish to use the evaluations to identify our users’ reading habits and to adapt our content to them or to send different content to them in line with their interests.
Visiting web pages and data management
Unsubscribing/withdrawal of consent
You can unsubscribe from our newsletter (i.e. withdraw your consent) at any time. In doing so, you will simultaneously withdraw your consent for the newsletter to be sent to you via MailChimp and for your data to be used for statistical analyses. Unfortunately, it is not possible to separately withdraw consent for the newsletter to be sent to you via MailChimp or for your data to be used for statistical analyses. An unsubscribe link can be found at the end of each newsletter.
Legal bases in accordance with the General Data Protection Regulation
In accordance with the provisions of the General Data Protection Regulation (GDPR), which applies from 25 May 2018, we would like to inform you that consent to the sending of email addresses is based on Article 6, Paragraph 1(a) and Article 7 GDPR and Section 7, Paragraph 2, Number 3 and Paragraph 3 of the German Act against Unfair Competition (UWG). The use of the email distribution service MailChimp, the collection of information for statistical purposes, the performance of statistical analyses and the recording of data relating to the subscription process are based on our legitimate interests in accordance with Article 6, Paragraph 1(f) GDPR. It is in our interest to employ a user-friendly and secure newsletter system that serves our commercial interests and meets our users’ expectations.
We would also like to point out that you can object at any time to the future processing of your personal data in accordance with the statutory requirements laid down in Article 21 GDPR. In particular, you can object to your data being processed for direct marketing purposes.
Withdrawal of consent
If the processing of personal data is based on consent that you have given, you have the right to withdraw your consent at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can contact us at any time to withdraw your consent.
Right to confirmation
You have the right to request confirmation from the controller as to whether or not personal data concerning you is being processed. You can request confirmation at any time using the contact details above.
Right of access
If your personal data is being processed, you can request access to your personal data and the following information at any time:
a. the purposes of the processing;
b. the categories of personal data concerned;
c. the recipients or categories of recipient to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations;
d. where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period;
e. the existence of the right to request from the controller rectification or erasure of personal data or restriction of processing of personal data concerning the data subject or to object to such processing;
f. the right to lodge a complaint with a supervisory authority;
g. where the personal data are not collected from the data subject, any available information as to their source;
h. the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject.
Where personal data is transferred to a third country or to an international organisation, you have the right to be informed of the appropriate safeguards pursuant to Article 46 GDPR relating to the transfer. We provide a copy of the personal data undergoing processing. For any further copies requested by the data subject, the controller may charge a reasonable fee based on administrative costs. Where you make the request by electronic means, and unless otherwise requested by you, the information shall be provided in a commonly used electronic form. The right to obtain a copy referred to in paragraph 3 shall not adversely affect the rights and freedoms of others.
Right to rectification
You have the right to obtain from the controller without undue delay the rectification of inaccurate personal data concerning you. Taking into account the purposes of the processing, you have the right to have incomplete personal data completed, including by means of providing a supplementary statement.
Right to erasure ("right to be forgotten")
You have the right to obtain from the controller the erasure of personal data concerning you without undue delay and we have the obligation to erase personal data without undue delay where one of the following grounds applies:
a. the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed;
b. the data subject withdraws consent on which the processing is based according to point (a) of Article 6(1), or point (a) of Article 9(2) GDPR, and where there is no other legal ground for the processing;
c. the data subject objects to the processing pursuant to Article 21(1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) GDPR;
d. the personal data have been unlawfully processed;
e. the personal data have to be erased for compliance with a legal obligation in Union or Member State law to which the controller is subject;
f. the personal data have been collected in relation to the offer of information society services referred to in Article 8(1) GDPR.
Where the controller has made the personal data public and is obliged pursuant to paragraph 1 to erase the personal data, the controller, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform controllers which are processing the personal data that the data subject has requested the erasure by such controllers of any links to, or copy or replication of, those personal data.
The right to erasure ("right to be forgotten") does not apply to the extent that processing is necessary:
– for exercising the right of freedom of expression and information;
– for compliance with a legal obligation which requires processing by Union or Member State law to which the controller is subject or for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller;
– for reasons of public interest in the area of public health in accordance with points (h) and (i) of Article 9(2) as well as Article 9(3) GDPR;
– for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes in accordance with Article 89(1) GDPR in so far as the right referred to in paragraph 1 is likely to render impossible or seriously impair the achievement of the objectives of that processing; or
– for the establishment, exercise or defence of legal claims.
Right to restriction of processing
You have the right to obtain from us restriction of processing where one of the following applies:
a. the accuracy of the personal data is contested by you, for a period enabling the controller to verify the accuracy of the personal data;
b. the processing is unlawful and you oppose the erasure of the personal data and request the restriction of their use instead;
c. the controller no longer needs the personal data for the purposes of the processing, but they are required by you for the establishment, exercise or defence of legal claims;
d. you have objected to processing pursuant to Article 21(1) GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.
Where processing has been restricted under the above conditions, such personal data shall, with the exception of storage, only be processed with the data subject's consent or for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the Union or of a Member State.
To assert the right to restriction of processing, the data subject concerned can contact us at any time using the contact details above.
Right to data portability
You have the right to receive the personal data concerning you, which you have provided to use, in a structured, commonly used and machine-readable format and you have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, where:
a. the processing is based on consent pursuant to point (a) of Article 6(1) or point (a) of Article 9(2) or on a contract pursuant to point (b) of Article 6(1); and
b. the processing is carried out by automated means.
In exercising the right to data portability as referred to in paragraph 1, you have the right to have the personal data transmitted directly from one controller to another, where technically feasible. Exercising the right to data portability does not affect the right to erasure ("right to be forgotten"). This right does not apply to processing that is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
Right to object
You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (e) or (f) of Article 6(1) GDPR, including profiling based on those provisions. The controller no longer processes the personal data unless the controller demonstrates compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject or for the establishment, exercise or defence of legal claims.
Where personal data are processed for direct marketing purposes, you have the right to object at any time to processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing. If you object to processing for direct marketing purposes, the personal data shall no longer be processed for such purposes.
In the context of the use of information society services, and notwithstanding Directive 2002/58/EC, you may exercise your right to object by automated means using technical specifications.
Where personal data are processed for scientific or historical research purposes or statistical purposes pursuant to Article 89(1), you, on grounds relating to your particular situation, have the right to object to processing of personal data concerning you, unless the processing is necessary for the performance of a task carried out for reasons of public interest.
You may exercise your right to object at any time by contacting the applicable controller.
Automated individual decision-making, including profiling
You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you. This shall not apply if the decision:
a. is necessary for entering into, or performance of, a contract between the data subject and a data controller;
b. is authorised by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject's rights and freedoms and legitimate interests; or
c. is based on the data subject's explicit consent.
The data controller shall implement suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express his or her point of view and to contest the decision.
The data subject may exercise this right at any time by contacting the applicable controller.
Right to lodge a complaint with a supervisory authority
Without prejudice to any other administrative or judicial remedy, you also have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if the you consider that the processing of personal data relating to you infringes this Regulation.
Right to an effective judicial remedy
Without prejudice to any available administrative or non-judicial remedy, including the right to lodge a complaint with a supervisory authority pursuant to Article 77 GDPR, you have the right to an effective judicial remedy where you consider that your rights under this Regulation have been infringed as a result of the processing of your personal data in non-compliance with this Regulation.
We use external service providers (order processors), e.g. for the newsletter dispatch or payment processing. A separate order data processing has been concluded with the service provider in order to guarantee the protection of your personal data.